• Biography

Joe Coulombe was known as an American entrepreneur. He is most famous for creating the healthy grocery store franchise, Trader Joe's.

Background and Age

Joseph Hardin Coulombe was born on June 3, 1930, in San Diego, CA. He served a year in the Air Force and got a business degree trailed by a master's degree from Stanford University in 1954.

Career and Net Worth

Coulombe started his path to opening the popular grocery store chain, Trader Joe's when he went to work for Rexall Drugs, where he was entrusted with conducting research on stores like 7-Eleven. He worked without pay in a supermarket to more readily comprehend the business. The new chain was called Pronto Markets, and when Rexall eventually chose to close it down, Coulombe purchased and ran the stores himself.

When 7-Eleven was opening more stores in California, Coulombe had to make a critical decision. As opposed to taking them on, Coulombe chose to create another chain. He started Trader Joe's with the first store location in Pasadena, California. The new chain was idiosyncratic from the earliest starting point. Coulombe put together the store's nautical stylistic layout with respect to a book he'd read called "White Shadows in the South Seas'.'

His in-laws had been scholastics who appreciated feasting on new fish and quality, yet reasonable wines. Trader Joe's would take into account those with comparable, refined tastes who were additionally on a tight spending plan. Trader Joe's got known for a particular exhibit of premium nourishments accessible at low costs. Coulombe inspected and picked everything his stores sold and welcomed workers and clients to tastings.

In 1972, Trader Joe's additionally presented its own private label products, starting with granola and later joining things going from espresso to squeezed apple to warmth and-serve courses. Coulombe would utilize pictures from nineteenth-century ads for the labels and named the things himself. Coulombe sold Trader Joe's to the German retailer Aldi Nord in 1979. He resigned from the organization nine years later.

Marriage, Wife, and Children

Coulombe met his future wife, Alice Steere, at a party while in school. They married in 1952, when they were both in graduate school, and proceeded to have three children. Coulombe and his significant other supported an assortment of social foundations, including the Los Angeles Opera after he retired from his business.


On February 28, 2020, Joe Coulombe passed away at the age of 89. He was last living in Pasadena, California home. His son, Joe made the announcement to the media.

Date modified: Aug 9, 2020
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